Impact of Instagram Usage on Young Women’s Body Esteem: Mediating Role of Beauty Perception

This study investigated the effect of instagram usage on body esteem; whereas beauty perception was taken as a mediator between and esteem in young women. It hypothesized that usage, would be positively related. further mediate relationship esteem. A sample 210 women aged 19-24 years collected through purposive sampling technique from universities colleges Lahore. Instagram Intensity Scale (Trifiro, 2018), Broad Conceptualization Beauty (Tylka & Iannantuono, 2016) Body Esteem (Mendelson et al., 2001) were administered. All scales showed satisfactory reliabilities ranging .74 to .92. The result Pearson Product Moment had significant positive with mass index. Mediation analysis moment structures revealed did not intervene esteem, implying direct only non-mediation where influence Additionally, one-sample t-test results there differences regarding perception, self-worth findings discussed light existing literature Pakistani sociocultural context.